Gallup's Explanation of their Tracking Poll Procedures From a 10/12/00 email by David W. Moore of Gallup to AAPORNET (listserve of the American Association for Public Opinion Research). Used with permission.
The tracking poll is based on what is
essentially a continuous sampling design, with some new sample added
each night and some old sample called back each night. Because
of the continuous nature of the design, we are in fact able to make
numerous call-backs. While we have set up a minimum 5-call
design, in fact for many respondents we make more than the 5 calls
required by the design before they are dropped.
During the past five weeks (through last
Sunday), Gallup completed interviews with 14,228 respondents. The
percentages of interviews completed on each call are shown
below:
31.4% of interviews completed on 1st call
The CASRO response rate for the continuous
sampling since it began in September is currently 40%.
The
Gallup likely voter model assumes that 50% of
our national sample of adults will turn out to vote. Each respondent
who is registered to vote (or says he/she does not need to
register) is administered a set of likely voter questions that results
in a 7-point likely voter scale, where each respondent gets a
score of anywhere from zero (a default assigned to those who are not
registered, or who do not intend to vote) to 7 (most likely to
vote). Based on that scale, we include 50% of the respondents into
the likely voter model. Typically, that includes all of the
respondents who score a 7, and a proportion of those who score a
6.
Thus, for example, about 40% of the national
sample scores a 7 and 17% scores a 6 (hypothetical -- but not far
off reality on some days). That means we need to get 10% of
the national sample out of category 6 to go with the 40% in category
7 to make up the total of 50%. Since we actually have 17% of the
sample in category 6, we weight that category with .5882 (10/17) and
we weight category 7 with a '1' -- while categories 0 through 5 get
a weight of zero. The net result is a weighted sample that
represents half of the national sample.
When we calculate the number of respondents
included as "likely voters" we count the full number of respondents
included in categories 6 and 7, even though we typically weight the
category 6 respondents to about .5 or so. That means that our raw
number of respondents on whom we base the likely voter results is
typically about 700 or so over a three-day period.
Interest in the election and likelihood of
voting are two measures that help constitute the likely voter scale,
so when interest wanes among one party and surges in the other (as
can happen during a party convention, or in the wake of a debate
where one candidate is seen as much better), the proportion of
Democrats and Republicans in the sample of likely voters can vary as
well. Gallup does not weight its sample by party -- sometimes
Republicans outnumber Democrats by several percentage points and
sometimes Democrats outnumber Republicans by several percentage
points. If we weighted by party, the fluctuations we show in
the ballot would be considerably dampened, but we do not know for
certain what the actual distribution will be on election day and are
reluctant to assume it will be the same as in other elections.
If on election day, one party or the other has been particularly
energized or, conversely, de-energized, our model would reflect that
fact. If it turns out that competition is so intense that both
parties are equally energized, that should be reflected in our model
as well. David W. Moore |